1. Wistia- https://wistia.com/
Wistia is a marketing company involved with video hosting and marketing tools for businesses. The Wistia team offers content that benefits companies looking for further details on media players, sharing video, and video analytics. Experts in video marketing as well as people with some background in the field can benefit from the information on the blog. The finest practices for video and clever marketing tactics are among the subjects.
StoryMe- https://www.storyme.com/
In order to assist businesses achieve their objectives, StoryMe, a creative video and performance organization, is on a mission to make them Video First. Their blog includes advice, interviews, and other intriguing content. Their articles have covered a variety of subjects, including how to recruit the best employees with video and how to create video strategy plans in a single day.
Hubspot- https://www.hubspot.com/
HubSpot is a top CRM platform that offers tools and assistance to enhance business growth. We offer marketing, sales, and services on our platform. HubSpot concentrates on several different subjects, including video and many more. You can understand the worth of video as a component of your overall marketing plan thanks to their posts that are relevant to it. On the website, there are many different blog pieces and guides. The team has recently talked about YouTube marketing and video interviews.
Studio 99- https://studio99.com/
Studio 99 is a full service content studio with the mission of producing unique, compelling, and engaging content for a global audience. In addition to creating documentaries, TV series, and other forms, David Beckham's recently established Studio 99 content studio also works commercially as a creative agency for brand partners. The video contents are very creative and the addition of the star soccer player makes these videos a great marketing strategy.
California Pizza Kitchen - https://www.cpk.com/
The new California Pizza Kitchen website encourages customer participation. It has a distinct hierarchy and a button that says, "Order Online," which is a clear call to action. The restaurant's Twitter feed is shown on the website, which promotes brand discussion. With hero figurines promoting CPK's products, the new design is simple and contemporary.
2. List the 8 Best Practices for Using Video.
· Don’t overdo it- “Less is More”. This practice suggests simplicity is key. Videos should only be used sparingly to illustrate a point or highlight a feature. Keeping them brief and neatly looped can give a page flair and draw attention to important topics.
· Provide a pop-up option- Generally, visitors don't "hang out" on a website's masthead section to watch banner videos repeat. The value of the video is demonstrated and user engagement is increased by including a button link that plays the entire video in a lightbox.When I visit a website, I immediately seach for a pop up option to take me to my intended destination. For example, pop ups with call to action like “Schedule Appointment”, “Book Now”, “Read more” etc.
· Go with the optimal format- The most popular and best supported format on the web right now is.mp4. Additionally, a h264 codec effectively compresses the file while maintaining the sharpness of videos in that format (see our notes about file size above; if you want to learn more about what a codec is, Lifewire has a good explanation).
· Be mindful of file size- For a video to work successfully as an HTML5 video, a 720p resolution is typically all that is required. Additionally, whenever possible, any video you host on your own website should have a file size of less than 10mb. Since users must wait for the file to load before the page itself loads, it is generally recommended that the file size be as small as possible.
· Consider external hosting- You can keep a quicker website load speed while having a little more file size flexibility by hosting the video file on a platform like YouTube or Vimeo. Additionally, this makes your video accessible in a variety of places. The drawback is that you could find it more difficult to use these files as backdrops or banners.
· Don’t jar your visitors with automatically playing audio- Videos that play automatically on your website shouldn't be dependent on sound or audio because doing so increases the likelihood that many viewers will leave your site right away. In fact, if your video is not muted, browsers like Chrome might not even play it. To make sure your movies aren't doing more harm than good, give your users the option to agree to hearing the audio.
· Don’t put important information in video format without featuring it elsewhere- It's not ideal for accessibility to include information that is only present in videos, such as text or images. For a more user-friendly experience and more SEO power, think about making a video optional and including the information it contains in text form on the page.
· Include closed captions- Around here, accessibility is a topic that is frequently discussed, and we constantly have to remind ourselves that not everyone uses the web in the same way. Make sure to provide captions for any educational videos on your website if they contain significant talking points so that visitors with hearing impairments can enjoy it just as much as everyone else.3. Review the Video Marketing Statistics 2023 report.
a. Section 1 Usage: top 3 reasons for not using video.
o 30% of people lack the time to create video content.
o 18% of people don’t know where to start with creating video content.
o 10% of people are unable to convince key decision-makers of the need to invest in video.
b. Section 2 Video Types: Top 5 types of video that video marketers create.
o 71% of marketers created social media videos in 2022.
o 70% of marketers created explainer videos in 2022.
o 50% of marketers created presentation videos in 2022.
o 46% of marketers created testimonial videos in 2022.
o 46% of marketers created video ads in 2022.
c. Section 3 Financials: Percentage of video marketers that spends between $0 and $500 on an average video.
o 42% of video marketers say they spend between $0 and $500 on an average video
d. Section 4 ROI: Top three ways marketers judge success.
o 63% of video marketers say that the number of video views is one of the metrics by which they measure the ROI on their video content.
o 61% of video marketers say that the level of audience engagement – defined as things like shares, likes, comments – are metrics by which they measure the ROI on their video content.
o 56% of video marketers say that leads and clicks are metrics by which they measure the ROI on their video content.
e. Section 5 Customer View: Percent of people that say they want to see more online videos from brands in 2023.
o 91% of people say they want to see more online videos from brands in 2023
f. Section 6 Video Marketing Channels: What is the Most Effective and Least Effective video marketing platforms?
When it comes to effectiveness among video marketers as a whole, YouTube (rated effective by 78% of video marketers), LinkedIn (69%) and Instagram (67%) win the day. However an interesting way to look at this is to isolate the number of marketers enjoying success with a channel, as a proportion of the people who are actually using it. Through this lens, tools like interactive video, webinars, and TikTok come through extremely well here.
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