Google Keyword Planner is a powerful tool that helps businesses find new keywords, plan advertising campaigns and optimize their web content. The YouTube video "Google Keyword Planner Complete Step-by-Step Tutorial - Google Ads Keyword Research Tool" provides a detailed guide to using the tool effectively.
https://www.youtube.com/results?search_query=Google+Keyword+Planner+Complete+Step-by-Step+Tutorial+-+Google+Ads+Keyword+Research+Tool
One of the first steps in using Google Keyword Planner is to find new keywords. There are two main ways to do this. First, you can write words and phrases related to your product or service. The Keyword Planner provides suggestions for related keywords based on what you enter. Second, you can write a website related to your product or service. Keyword Planner analyzes a website and provides recommendations for relevant keywords based on website content.
Once you've found potential keywords, you can adjust your targeting settings at the top of Keyword Planner. Four settings can be adjusted: location, language, search network, and data area. Location and language determine where and in which language your ads are shown. Search network settings determine whether your ad appears on Google's search results pages or on other websites. The data area setting allows you to see how the search volumes for a keyword change over time.
Understanding how search volume changes over time is critical to effective ad planning and budgeting. For example, if you are running an advertising campaign for a particularly popular product during the holiday season, you may want to increase your advertising spend during that time. By analyzing search volume data, you can make informed decisions about when to increase or decrease your ad spend. It is usually better to use exact search terms in your search types. Correct keywords only trigger ads when the correct keyword is searched for, resulting in more relevant clicks and potentially higher conversion rates. Broad search and phrase search keywords can lead to wasting ad spending on pointless clicks.
Finally, it is important to use popular keywords on your website to improve your search engine optimization (SEO). By using keywords that people are searching for, you can increase the likelihood that your website will appear higher in search results. This can increase organic traffic and potentially more customers. Overall, Google Keyword Planner is a valuable tool for businesses that want to optimize their advertising campaigns and improve their website.
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